Fans have been demanding the company bring back the items previously called 'KFC Twister Wraps' since they were pulled from menus in 2014.
By Jordan Valinsky, CNN Business Kentucky Fried Chicken is bringing back a fan favorite after a nearly decade-long hiatus.
The revamped version, called simply"Kentucky Fried Chicken Wraps," comes in three options: a classic chicken wrap, a macaroni and cheese wrap that combines a chicken tender with its popular side dish, and a wrap that combines a chicken tender with coleslaw. Each item costs $3. People are also reading… These kinds of campaigns are common in the fast food world: Among all consumer groups, competition in this space is particularly tight. One way for brands to stand out is to test new items and make changes to menus whenever possible, creating buzz along the way.
Food & Cooking McDonald's is selling Happy Meals to adults — with a twist World News How inflation pushed KFC to put chicken feet on the menu in China The new wrap have another potential advantage: They're perfect for snacking, a trend that's seeing a comeback as consumers adapt to hybrid work or return to the office. Nuggets could be a way for KFC to remind customers that its offerings can easily be eaten on the go.
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