The Los Angeles Kings will join the growing number of teams wearing jersey patches advertising a corporate sponsor this season.
That will change Tuesday when the Kings wear a patch featuring the Mercury Insurance logo when they host the Ducks in a preseason game.The patch will continue to appear on the upper left portion of the jerseys during preseason, regular season and playoff games atthis season, the Kings and Mercury announced Monday, as part of a multi-year renewal agreement of a partnership between the two organizations that started in 2008.
“Mercury Insurance has become both a trusted and highly valued partner of our team over the years, and we are honored to be making history as we welcome them as our very first jersey partner,” Kings president Luc Robitaille said in a statement. “Together we have grown, evolved, and most importantly given back to the diverse communities of people who support us and help make our organizations great.”Sept.
While the patch will be a first for the Kings, it’s not the first advertisement to appear on their uniforms. Since the NHL started allowing advertising logos on helmets for the 2020-21 season, L.A. has featured such names asa three-year deal to have the Western National Property Management logo appear on their home jersey, a first for the team.Chuck Schilken is a sports reporter on the Fast Break team.
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