What do you think about kourtneykardash's new boohoo collection?
's social media platforms will show that she's has been embroiled in controversy lately, in large part because of her recent appointment as Boohoo's so-called"Sustainability Ambassador.
"I thought about the fact that fast fashion, or the fashion industry in general, isn't going anywhere," she continued."I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet. I thought about how pushing Boohoo to make some initial changes and then holding them accountable to larger change would be impactful.
with the retailer and was named its aforementioned"Sustainability Ambassador" in conjunction with the launch. In a press release, Kardashian had previously said,"I'm grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part.
Kardashian has yet to share specific details about what makes her new Boohoo collection more sustainable than the brand's other offerings. And if this backlash is any indication, a number of consumers will continue to seek accountability from celebrities when they choose to partner with fast fashion corporations.
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