The Krispy Kreme menu additions come as the company prepares for a massive rollout into McDonald’s stores, and raises the competition with Dunkin’.
The additional variety is a way to compete with Dunkin', which sells more than eight hundred million doughnut holes annually.Four new types of doughnut holes — powdered, sprinkled, cinnamon, and cookie crumb — will join the Original Glaze Doughnut Dots as permanent offerings on the Krispy Kreme menu. They will be available daily in a 10-count cup or 24-count box both in-store and through Krispy Kreme's website and app, according to a press release.
CNBC previously reported that Krispy Kreme shops typically produce more doughnut than the chain can sell. With the additional demand from McDonald's, will its production lines can churn out higher volume with limited additional cost. "Overall, therefore, it makes our system more profitable to grow the deliver fresh daily channel, and McDonald's is an accelerator of that," Krispy Kreme CEO Josh Charlesworth previously told CNBC.For a limited time, Krispy Kreme customers will receive a 10-count cup of assorted Doughnut Dots or Original Glazed Doughnut Dots for $1 when they purchase any dozen doughnuts. The promotion will last from June 10 to June 16.
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