Kroger’s New Eggs Will Let You Check In on the Hens Who Laid Them — Eat This Not That

The newest topflight egg variety comes with a side of added transparency and enhanced animal welfare.

MPS built four of these newly styled henhouses in Indiana, after touring similar facilities in Europe.

To reduce their carbon footprint, the hens eat repurposed bakery by-products instead of traditional corn-based feed and their manure is turned into organic fertilizer, according to Krouse. While this surely improves the quality of life for the chickens, it's not immediately clear how it impacts the quality of the eggs. For now, the Simple Truth-brand carbon-neutral eggs are only available at select Kroger locations in Ohio and Michigan. The company plans to bring them to more stores in the coming year.

For added transparency, the packaging even includes a QR code linking customers to a live webcam inside the new egg-production facilities. Check it out

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