Jenner talks exclusively with NYLON about her latest collaboration with Berlin-based brand Ioannes.
, the brand’s first print collaboration done together with designer Johannes Boehl Cronau, founder and Creative Director of Berlin-based label ioannes. The collection is both bold and minimalist at the same time; the collab’s centerpiece is bright peony graphic grounded by ‘90s silhouettes: A-line skirts, tube tops, trousers, etc. Done in two color-ways — black and hot pink — and a smoothing stretch fabric, it’s ideal for mix and matching within the 10 pieces that make up the collection.
“ simple, eloquent, kind of dangerous,” Cronau says of the collaboration, while Jenner calls it “striking” and “artistic.” Here, NYLON speaks exclusively with Jenner about working with up-and-coming designers, teasing new collections on Instagram before they drop, and more.I’m always on the lookout for up-and-coming designers that have a unique perspective and fresh ideas. I love to support smaller brands that are doing something different and exciting.
Before the drop, you posted a tease wearing one of the dresses on your IG story — I recognized it because I had a sneak peek when working on this story, but most people had no idea it was the new collection. Do you read the replies for people’s early reactions before they even know what they are actually looking at?
It’s a lot of fun teasing the collections on social and getting that initial reaction from our customers. I design these collections for them, so listening to their feedback is important to me. It makes me so excited to reveal the full drop, even after just hearing they love one of the colors or styles they’ve seenso far.The black is a go-to. It’s very chic and a bit more edgy. It’s something I’d wear any day. The pink is like the black’s more girly sister.
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