Kylie Jenner’s New Clothing Line, Khy, Bets Big on Affordable Luxury

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Kylie Jenner’s New Clothing Line, Khy, Bets Big on Affordable Luxury
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With the launch of a new fashion line, Khy, Kylie Jenner is expanding her business empire. For WSJ. Magazine’s Innovators Issue, she shares the items she’s saving for Stormi and what’s inspiring her from her King Kylie era. Photo: Marius Dahl

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Kylie Jenner Built a Beauty Empire. Now She’s Coming for Fashion.

The youngest of the Kardashian-Jenner clan is expanding her empire with the launch of a new clothing line. Part of a dynasty that has built an enormous fortune based on influence, Kylie Jenner might be the most influential of them all. Dolce & Gabbana dress, $2,245, available at select boutiques, and Coperni earrings, $320, US.CoperniParis.com.in a robe in a hushed Paris hotel suite, 26-year-old entrepreneur and reality star Kylie Jenner is seated at her altar: a vanity.

Observing a member of the Kardashian-Jenner clan “do glam” is like watching Lindsey Vonn ski or Yo-Yo Ma play the cello. As it did foras both a verb and a noun on its reality shows, first on E!, now Hulu, over 24 total seasons. For matriarch Kris Jenner, her three daughters with the late Robert Kardashian, Kourtney, Kim and Khloé, and her two daughters with ex Caitlin Jenner, Kendall and Kylie , glam means getting your hair and makeup done.

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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