Jared Ingold wanted to help his laid-off freelancer friends. He and his design partner ended up creating a collection of T-shirts, sweatshirts and caps inspired by the coronavirus pandemic.
“It was the worst sales day in the three years we’ve had the store,” said Ingold, founder of the 14-year-old brand known for screen-printed T-shirts and sweatshirts. “We all had these fears of ‘Let’s not get sick.’ But economic concerns were hitting home. We still needed income.”
In less than a week, Ingold and his co-designer, Daniel Jewett, created a new collection to channel the mass . The new PNDMC collection, which launched this week, is also meant to help freelancers in creative fields who are now suddenly without work because of the coronavirus outbreak.The 13-piece collection, which ranges from $15 to $85, comprises sweatshirts, T-shirts, pants, caps and socks, and a hand towel — all in black, white, pink or cream.
Ingold said he was hearing from friends in creative fields — freelance photographers, videographers, illustrators, musicians and designers — that they were going to have trouble making ends meet. Therefore, 20% of sales from the collection will be divided equally among the first 10 creatives he heard from. Ingold was hoping to be able to allot $2,500 toward this group over the first few days of the launch. As sales grow, he said he will add others to his list.
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