L.A.’s ‘Gangsta Gardener’ Ron Finley Launches a Fragrance

The earthy scent made with L.A.'s Fiele Fragrances celebrates the community activist and urban gardening pioneer.

The subject of a 2015 documentary executive produced by John Legend, “Can You Dig This,” Finley has a TED talk that’s been viewed more than 3 million times, and one of the most popular MasterClasses, “Ron Finley Teaches Gardening.”He was lured into the fragrance world by L.A.-based perfumer Linda Sivrican, who has mixed up scents for Clare Vivier, Vince and others, and has a retail store selling her own modern, botanical scents. It’s in the process of relocating to downtown L.A.

“I invited him over to my perfumery to play with essential oils as a thank you for all he does,” said Sivrican. “He said yes, then we hit it off. He wanted to support me, so I offered to do a fragrance.” “I post a lot of flowers on Instagram, and I didn’t know people would take to it like they did,” Finley said of spreading his love of nature, which comes through in the scent. “Gardens to me are freedom. We treat it like a hobby, but to me this is a life skill.…It’s getting people back to that, to knowing we’re energy and energy never dies.…Even the brown stuff, compost, is a living thing. Everything Mother Nature produces is alive.”, Finley had a successful L.A.

He continues to keep busy, working on a book, a second clothing collaboration with L.A. label Everybody World, and a capsule with San Francisco-based Taylor Stitch. “People keep wanting me to get back into the clothing business,” he laughed.

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