As more states legalize recreational marijuana, it's becoming more socially acceptable to use it, but many women, particularly moms, are still a bit hesitant to try it and a dispensary in Phoenix is looking to change that.
Overall, the brand is so fun, because it’s a play on what traditionally people assume ladylike would be," Great Brandt said.But even in the 1960’s, the famous TV housewife knew that women’s roles were changing. In an old clip, she told her son that women can be doctors and lawyers.Now Brandt is the President of The Flower Shop. With multiple dispensaries in the Valley as well as in Utah, business is booming.
But Brandt says until now, the cannabis industry has not focused on women, and marketing to moms has always been an afterthought. "There wasn’t anything that was geared towards women or marketed towards women," Brandt said. "So, finding an opportunity to create a brand that is specifically geared towards women was a priority for me.""The particular products that we have are edibles, mints, vapes, and have a blend of minor cannabinoids that we've chosen to specifically highlight ailments that we see are plaguing women," Brandt said.
The dispensary hopes that as more conversations happen, more women will feel comfortable to walk in."Whether you choose to do it on the medical side or recreational side, there is a benefit," Brandt said. "It just requires education and I wish there was a better word than education because it’s so overused, but the reality is we still have a long way to go on educating people about cannabis.
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