Tourism officials at Lake Tahoe were surprised when a respected international travel guide included the iconic alpine lake on a list of places to stay away from this year because of the harmful ecological effects of overtourism.
A man wets his feet in the cool water of Lake Tahoe at Lake Tahoe Nevada State Park in Incline Village, Nev., Monday, July 17, 2023. Tourism officials at Lake Tahoe were surprised, and a bit standoffish, when a respected international travel guide included the iconic alpine lake straddling the California line on a list of places to stay away from this year because of the harmful ecological effects of over-tourism.
Meanwhile local business and tourism officials are lining up behind a new effort to persuade people to check out less trafficked parts of the lake and to visit outside of high season. This month saw the unveiling of the Lake Tahoe Destination Stewardship Plan, a 143-page document backed by a broad coalition of more than a dozen conservation, business, governmental and private entities that prioritizes “sustainably preserving” the goose that lays the golden egg — the twinkling cobalt waters that turn blue-green near the lake’s 72 miles of shoreline.
One of an increasing number of people to take that view, Hill knows the idea that would have been dismissed out of hand a decade ago by hotels, casinos, ski resorts and other business concerns opposed to anything that might discourage visitors. Berry, Chaplin and others believe two key strategies for managing tourism are encouraging midweek and off-season visits and promoting hidden gems that many tourists have never seen — such as Spooner Lake, an underutilized site above the east shore where a new visitor's center and parking lot recently opened.
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