For the second phase of its Write Her Future Program, the luxury cosmetics brand partnered with the NAACP to award college scholarships to young Black women.
In 2021, Lancôme announced its partnership with the NAACP, specifically its ACT-SO [the Afro-Academic, Cultural, Technological and Scientific Olympics] achievement program, a yearlong program that provides scholarship opportunities for high school students and helps fuel their growth in disciplines through various projects and efforts.
The partnership is the first step in creating more resources for Black women’s education, something Yumeka Rushing, chief strategy officer for the NAACP, says is vital. “My goal in life is to become a musician within a professional symphony orchestra, and in pit orchestras for Broadway or various musical productions,” she told WWD. “I believe this scholarship will contribute to the furthering of my education in college. I’m excited to start college to prepare for this wonderful career!”
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