The Defender and Discovery nameplates will come to the forefront as part of the British automaker's new branding strategy.
In a statement toJLR yesterday announced plans to divide the Defender, Discovery, Range Rover, and Jaguar brands into four subbrands.
Reports circulating online about Land Rover's demise have been greatly exaggerated. After news surfaced earlier today that the storied brand was dead,reached out directly to Jaguar Land Rover , who confirmed the beloved Land Rover name will live on. "We are not losing the Land Rover name; its spirit is—and will continue to be—a crucial part of our DNA," the company said in a written statement.
With JLR yesterday announcing a new branding strategy, it appears the fake news resulted from misinterpreted details. Those include the company's plans to bring the Defender and Discovery nameplates to the forefront.are also included in this four-pronged approach, which is part of what JLR is calling its "House of Brands" strategy. The goal of this initiative is said to help make each brand more distinctive.
JLR says later this year it will start accepting pre-orders for the upcoming electric Range Rover, which is slated to launch in 2025. Alongside its new EVs, JLR will continue to offer gas-burning and hybrid models.built on a bespoke platform dubbed JEA. This future GT is touted as being more powerful than any Jaguar before. It's also claimed to offer up to 430 miles of driving range and cost roughly $124,000.
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