Going forward, founder Kirsten Carriol plans to launch more multipurpose skin and lip products.
The U.S., where Lanolips is sold through Ulta Beauty, Anthropologie and Target, is the brand’s largest market, with about 40 percent of sales. Lanolips is also sold through Sephora Hong Kong, Sephora Europe, Boots, Cult Beauty, Harrods, Waitrose, Selfridges and Net-a-porter. Worldwide, Lanolips is in about 3,000 doors in 25 countries, Carriol said.
“The business is already very global and we’re passionate about helping the global growth of the brand,” said Sam McKay, founding partner at Point King, who also noted that Lanolips is differentiated because it can live in mass and high-end distribution. Lanolips’ products are hydration focused, and contain lanolin that is sourced from Australian sheep farmers. The brand has a broad variety of lip balms and glosses, as well as a small assortment of face and body products. Carriol said the brand’s shoppers gravitate towards “anything multipurpose.”Going forward, Lanolips plans to launch new products in new categories, including branching further into skin care, Carriol said.
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