The Longhorn Network that launched in 2011 is coming to a close. The 20-year, $300 million partnership with ESPN was revolutionary and it sent shockwaves...
Dodds’ vision was to build something that would elevate Longhorns athletics beyond football and basketball. He wanted more exposure for volleyball, softball, baseball and other sports. Once it got rolling, LHN would broadcast nearly 200 live events annually from across all Longhorns sports — the first live competition was a volleyball match — school graduation ceremonies and even student fashion shows.
That meant a broad range of behind-the-scenes programming, including pre-game and post-game coverage. Some of it was too much: Former “Our rivals all got Longhorn Network and they watched us practice. They could text each other and say ‘so-and-so looked good,’’” Brown said. “You had to ask to turn cameras off.”One idea never came to fruition. An ESPN executive mentioned in a radio interview that LHN was considering airing high school football games of a top recruit.He was right.
But the emergence of LHN, coupled with the perception that Texas already held too much sway over the Big 12, proved to be a tipping point for some. Colorado and Nebraska had already left the previous year. And by the start of the 2011 season, Texas A&M announced it was going to the SEC. Missouri followed the Aggies a few months later.
Some opposing teams were suspicious and didn’t want to talk with LHN reporters or let them into pregame warmups.Advertisement
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