Being a strategic partner demands a shift in marketing focus 🔎 Learn more in Gartner_HT's 2022 leadership vision for tech product marketers: GartnerTGI ProductMarketing
Accelerated digital technology innovation, changing buyer behavior and new business models add complex dimensions to how technology service providers think about every part of the organization. Technology spending is democratizing and is increasingly driven by business leaders seeking to accelerate digital initiatives. The market has changed, so technology vendors need to adapt.
To help you prioritize your time and energy we've created this Gartner Leadership Vision eBook to provide top-level guidance on where to focus — based on our data-driven research.Help solidify your strategic plan for 2022
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