Maverick Carter, Lebron James’s business partner and childhood friend, discusses athlete-driven projects and what he's taking to talent beyond sports with the entertainment firm he co-founded with James
One of the most important days in the modern NBA happened on a day when no basketball was played.
This sport where so much of the action now takes place off the court fundamentally changed on July 8, 2010, when LeBron James announced in an ESPN special called “The Decision” that he wasto the Miami Heat. It was a radical act for the best player in the game to build a superteam with other stars in hopes of winning a championship, and the cold way he jilted his hometown Cleveland Cavaliers live on national television made Mr. James the biggest villain in sports.
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