Levi’s CEO Charles Bergh brought what he called a once “broken” brand back into the limelight. Here’s how he did it.
The CEO of the world's most famous denim jeans company said he knew from his second day on the job that the best way to turn around the company was to fire more than half of his executives.
Still, Bergh told CNBC's Christine Tan that his biggest regret was not firing the wrong people fast enough. Bergh joined the apparel retailer in 2011 at the worst possible time — consumers were no longer buying Levi's jeans.
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