LG’s rollable Signature OLED R TV has reportedly been discontinued due to slow sales for the $100,000 65-inch 4K screen.
LG is no longer making the Signature OLED R TV that rolls down and hides in its stand, according to Chosun, which reports LG has already repurposed the manufacturing line for other TVs. Customer interest in TVs that can disappear in their living room space has been growing, as evidenced by Samsung’s popular Frame TVs that can transform into wall art.
LG Display showed off a prototype rollable OLED TV at CES 2018, and another concept left Verge reviewer Chris Welch impressed in 2019 before LG finally put the Signature model on sale in 2021. As What Hi-Fi and FlatpanelsHD note, this cancellation isn’t the end of LG’s odd display concepts, and it’s already promising a transparent OLED TV later this year.
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