.Lids has set its sights on the collegiate market.
Maughan said Lids University stores will be around 2,500 square feet. “They will carry largely apparel while the Lids stores are largely headwear,” he said. In addition to hats, the stores will offer fleece, tanks, jerseys and novelty items such as beer mugs and face tattoos.
Lids is partners with Barnes & Noble at more than 800 bookstores around the U.S., Maughan said, so it has a lock on that end of the market. And Lids U will address the “off-campus representation to get walk-by traffic in the malls.”
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