The upscale fitness company is trying to grow its brand by investing in America's fastest-growing sport, pickleball.
Ben Johns and Anna Bright play pickleball at the new Life Time at Penn 1 next to Madison Square Garden in New York City on May 4, 2024.That commitment to America's fastest-growing sport was clear in New York City on Saturday, where one of the world'smale pickleball players, Ben Johns, and former tennis great Andre Agassi were practicing their dinks and drops at Life Time's brand-new courts.
Tyson McGuffin, Collin Johns, Life Time Founder and CEO Bahram Akradi, Andre Agassi, Anna Bright and Ben Johns pose for a photo at the new Life Time at Penn 1 next to Madison Square Garden in New York City on May 4, 2024.And it keeps growing. On Saturday, Life Time unveiled Manhattan's largest indoor pickleball destination, just blocks from Penn Station. The 54,000-square-foot club has seven street-level pickleball courts that officially opened on April 15.
Andre Agassi and Anna Bright play pickleball at the new Life Time at Penn 1 next to Madison Square Garden in New York City on May 4, 2024.Agassi recently started playing pickleball, which is a lower impact sport, after racking up years of wear and tear on his body from his illustrious tennis career.
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