Lincoln Asking Dealers To Invest Up To $900,000 To Sell EVs via insideevs.com
Lincoln dealers need to invest $900,000 on chargers and other upgrades if they want to sell the brand's upcoming electric vehicles.reports, with the requirement mainly covering the costs of installing EV chargers for public use as well as in-house sales and service needs. The news was brought to dealers this month by Ford Motor Company CEO Jim Farley and other executives at a meeting in Las Vegas.dealers also have Ford brand stores, which are separately required to spend up to $1.
While Lincoln does not yet sell any battery-powered vehicles and isn't expected to for several more years, executives say they need to prepare now to attract younger buyers, who are more open to luxury EVs, according to company research. "We've got to keep evolving. We need to make sure over the next couple of years, as we're preparing for that EV future, that we're ready when those clients start to come into the market."Gallery: Lincoln Star Concept
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