New Twitter CEO Linda Yaccarino is acknowledging the impending competition coming her way this summer as Instagram works on a text-based app. Yaccarino shared her reaction on the social media platf…
Instagram’s Twitter clone comes as Yaccarino takes the reigns of the company owned by Elon Musk. Twitter has become unstable since Musk took over with many advertisers pausing their spending or fleeing the app altogether. Yaccarino, a former NBCUniversal advertising executive, will be tasked to welcome advertisers back following months of uncertainty with the platform.
Instagram is known to take inspiration from social media competitors like Reels, based on the popularity of TikTok and Stories based on Snapchat. Their new stand-alone app will mimic Twitter’s capabilities.has been testing out the app with high-profile influencers like actors and athletes who have had early access. The app will be tied to Instagram with usernames and verifications being carried over to the new platform.
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