Twitter and Warner Bros. marketing exec Briana McElroy has been hired as Head of Worldwide Digital Marketing for the Lionsgate Motion Picture Group
“Having worked with Briana for many years, I have seen first-hand the passion, collaboration, and creativity she brings to everything she touches. She is also a thoughtful and caring human being, who harnesses that strength to connect with audiences in truly unique ways. She has led a career defined by strength, perseverance, tenacity, and bravery; and we are very lucky to have her join our marketing team,” said Richards.
Said McElroy, “Having seen what the digital team at Lionsgate has grown and created, I am proud to be joining such a fun, daring and innovative group of digital marketers and look forward to hitting the ground running on the most promising and exciting film slate of the year.” Prior to joining Lionsgate, McElroy was a Client Lead at Twitter, driving the company’s global partnerships with Warner Bros. Discovery and The Walt Disney Company. Before Twitter, she also served as Director Digital Marketing at Warner Bros. Pictures, leading digital forward marketing campaigns for such event movies as
Wonder Woman, Kong: Skull Island, Fantastic Beasts and Where to Find Them, Annabelle: Creation, Ocean’s 8, A Star Is Born,
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