As Lionsgate readies for a Starz bidding war, who are the likely suitors, and what's in it for each?
with Starz and instead move to Netflix in 2022. This leaves Starz with first-window rights only to current corporate sibling Lionsgate starting in Q1 2022. Whilst Starz moved to counter the loss of Sony movies with those from Lionsgate and could be key to the decision for the sale, the service will be lacking in big-name premiering movies from an outside studio.
The rest of Starz’s slate are all shows currently in their first season , with three launching in the last quarter. There are another eight in development alongside one miniseries. The current series lineup lacks a hit in the zeitgeist, and while it would be a great library filler for a streaming service, Starz doesn’t have that “OMG” factor.
Comcast’s Peacock service has lacked a real breakout hit and could do with some high-end content to help bolster its library. As VIP+ recently analyzed, Peacock is, and the combination of movie rights, including bringing some back to what is Universal’s sister service, as well as high-end shows, could help the streamer to stand up on its own accord a little better.
It’s always possible that another buyer could be found for Starz. Private equity firms have in recent years taken a real interest in the TV business, so a company like Apollo buying the service shouldn’t be dismissed.
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