The studio is also pacting with Twisted Pictures to turn its horror movie franchise into an internet game with bespoke non-fungible tokens among prizes.
franchise has grossed more than $1 billion at the global box office since 2004 and launched the career of director James Wan and writer-star Leigh Whannell. The series follows the machinations of the villain Jigsaw, who creates elaborate and deadly scenarios in order to teach his victims a lesson.
Lionsgate and Twisted Pictures will release the next installment of the horror franchise theatrically on Oct. 27, 2023. “Working with Autograph over the last year has allowed us to give fans the chance to interact with the Saw franchise like never before,” Lionsgate executive vp and head of global products and experiences Jenefer Brown said in a statement about introducing gamified NFTs to engage fans of the horror franchise.
NFTs represent a growing business for entertainment companies. Endeavor is exploring the space through its UFC business unit and its Frieze art fair, while Fox Corp. is giving its Blockchain Creative Labs
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