The conservative social media account Libs of TikTok shared a photo of the mouthwash brand's packaging design to X, formerly Twitter, Sunday.
Calls are growing online to boycott the dental care brand Listerine after pictures circulated of the brand's 'Care with Pride' packaging, an initiative that supports LGBTQ nonprofit groups.Boycott calls have plagued several companies in recent months, such as Bud Light, which was first criticized in April for partnering with transgender activist Dylan Mulvaney.
During the month of June, several of Johnson & Johnson's products feature the Care with Pride packaging, reported CNET, and in 2023 the initiative focused on the advocacy nonprofit Family Equality.Libs of TikTok has targeted Listerine in the past for its Care with Pride packaging, including a post to X on August 15, which showed a picture of the mouthwash bottle's design and a screenshot from Johnson & Johnson's website about the initiative.
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