The Los Angeles Rams score a late touchdown to edge the Cincinnati Bengals in a back-and-forth game to win Super Bowl LVI
The company wouldn't disclose if Brady or any other celebrities would be in its ad, but it is promising toToronto-based crypto trading firm Bitbuy has a Super Bowl ad that only ran in Canada that featured Miami Heat player Kyle Lowry. The ad urges investors to not miss out on crypto trading and pokes fun at the number of shots Lowry has missed in his career.
Lowry told CNN Business that many athletes are talking about investing in cryptos, so advertising for it during one of the biggest sports events in the world makes sense. "There are lot of conversations in the NBA talking about doing more in NFTs and cryptos," Lowry said."People are trying to figure it out and trying to learn."
Bitbuy added in an email to CNN Business that the goal of the Super Bowl ad is to reach older Gen X and younger baby boomers who still may be on the crypto sidelines. "Bitbuy has reached the point where growing our customer base means attracting new consumer segments," the company said."You can't keep speaking to the same early adopters over and over again who have already jumped in crypto."
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