In a new unisex collection, the Spanish house releases a collection of fragrances inspired by the natural world
In coordinating colors, a new nine-scent collection by Loewe highlights the core elements of nature with each fragrance reflecting the uniqueness of the shade. Greta Lee, Úrsula Corberó, and Brand Ambassador Stéphane Bak are shot in sensual and romantic shots by Tyler Mitchell.In a contrast between femininity and masculinity, the campaign ranges between sensual and bold, not leaving a single emotion untouched.
Cruelles brings the Loewe Accord to life by unifying the Botanical Rainbow under Loewe’s core values of high-end craftsmanship and flowing creativity to the forefront of the brand. The Accord is inspired by the Rockrose wildflower, rooted in Spain’s most rural areas. ” It is a raw, ambery, woody and rich scent that captures
a feeling of LOEWE’s geographic home and vibrant spirit, grounded in nature.” in Loewe’s description of the collection.All scents are encased in a block-shaped bottle design by Jonathan Anderson. The encapsulation of the human experience and the fragrances compliment each other in capturing a myriad of moods. All of this highlights the beauty of nature and the sensuality that comes from within when embracing its strong presence.
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