Knitwear designer Olivia Rubens is the latest emerging talent to be supported by concept store Machine-A’s graduate project.
The collection aims to transform garments into “living organisms,” and to leave “a positive impact” on both the planet and the wearers.“Our overall goal for this project is to redefine the meaning of our relationships with our garments, and to empower people with individual agency in climate change solutions,” Rubens said.
“By caring for these photosynthesizing pieces like plants, and displaying them in homes like objects, we hope the nurturing nature of this relationship will strengthen bonds between people and their pieces, watching them transform and thrive over time, while sequestering carbon from the atmosphere,” she added.
Stavros Karelis, founder and buying director at Machine-A, applauded Rubens’ “scientific result of transforming garments to living organisms and how do we keep them alive in the environment we are in with our care is a project that elongates the life duration of a garment and offers us a better understanding of the fundamental circular relationship between the environment, us and our clothes.”
A womenswear graduate from London College of Fashion in 2020, Rubens showed digitally during Helsinki Fashion Week the same year. She later a cash prize of 10,000 euros granted by insurance company Allianz and a tutorship on responsible creativity backed by Fashion Revolution at the International Talent Support 2020 competition.
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