Bud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Bud’s decline.
Bud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Bud’s decline.over that timeframe – which includes much of the aftermath following transgender activist Dylan Mulvaney’s early April social media post showing the custom can Bud Light provided her with.Coors Light’s sales volume rose by 17.8%, while Miller Lite’s increased by 14.
Meanwhile, Budweiser’s sales volume dipped by 13.5% and Busch Light’s declined by 9.8% over the same period. The company’s beer brand which has seen the smallest decline was Michelob Ultra, which was down just 4.5%.Corona Light and Coors Light have reaped the benefits of Bud’s decline., new data shows.Dylan Mulvaney/Instagram
Coors Banquet saw the biggest jump in sales volume of Molson Coors brands with a sales volume increase of 24.6% over that period, followed by Coors Light and Miller Lite.Anheuser-Busch InBev has sought to distance itself from the controversy since shortly after it began.
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