Bella Hadid closed French label Coperni's Spring-Summer 2023 show with a dress that was sprayed on in front of a live audience.
The supermodel walked onto the runway wearing nothing but nude underwear before Manel Torres — the creator of the patented spray-on technology, Fabrican — and two scientists applied a misty liquid that transformed, almost instantly, into a wearable material.For nearly 10 minutes, guests watched in awe as Torres and his team realized Coperni's design in real time.
"You can wear this dress, keep it as a dress and put it on a hanger. But if you don't want it anymore, you can put back the dress into the liquid and you can immediately spray it again," Coperni's creative director and co-founder, Sébastien Meyer, told CNN at the brand's Paris atelier ahead of the show.
While the dress won't be for sale, Meyer said it was important to push the boundaries of technology and design, and to create a moment that may go down in fashion history. Those in the audience appeared to be impressed — including Kylie Jenner, Jeanne Damas and Alexa Chung, who all cheered loudly — while footage of the finale soon went viral.
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