The Los Angeles City Council voted 12 to 1 to give the joint venture Tranzito-Vector a 10-year contract to advertise on hundreds of bus shelters in exchange for installing and maintaining 3,000 such structures across the city.
But critics say it opens the door to more digital advertising, which neighbors see as an eyesore, and to dependence on funding from that advertising, which could be elusive.
“This is a big step forward for the city of Los Angeles in creating a transportation system that serves our most disadvantaged residents,” said Councilmember Bob Blumenfield ahead of the vote. “I can’t obligate ourselves to what I think is a contract that is already for me showing signs of some unfulfilled promises,” said Councilwoman Monica Rodriguez, the lone dissenting vote.Thousands of Metro bus stops have no shelter or even a seat. But a proposal to bring new shelters to Los Angeles with digital ads is raising doubts.
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