The cosmetics brand has partnered with Warner Bros. Consumer Products for a 'Vampire Diaries'-inspired makeup collection, through which it aims to incentivize Gen Z to donate blood.
“Gen Z’s are the generation of true changemakers of this world,” said Nora Zukauskaite, marketing director at Lottie London. “The paradox, though, is that they are [one of the] generations who donates blood the least, when they can help the most.”
Data from Statista indicates only 16 percent of U.S. adults between the ages of 18 to 34 donated blood in 2021. With blood banks across the country grappling with critical shortages, the need to raise awareness and encourage blood donations among those who are eligible has grown increasingly prevalent.
While “Vampire Diaries” has been off the air for several years, its cultural impact lingers. Lottie London, which also launched “Gossip Girl” and “My Little Pony” collections in recent years, seized the opportunity to bring awareness to this cause — and commemorate Halloween — through Gen Z’s nostalgia for the show.
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