Ludovic de Saint Sernin is Taking Over Ann Demeulemeester's Label

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Ludovic de Saint Sernin is Taking Over Ann Demeulemeester's Label
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The designer will present his first show with the brand at Paris Fashion Week in March.

He also scored quite the casting coup for an up-and-coming designer when both Gigi and Bella Hadid walked his fall 2022 runway back in March.Fans of both De Saint Sernin and Demeulemeester can see the intersection of where the two aesthetics may meet when De Saint Sernin presents his first show next year. Demeulemeester is known for its gothic style, and also often scoffs in the face of gendered dressing.

“Sensuality, tension, silhouette, fluidity, wildness, and a graphic feel are defining pillars of the language Ludovic de Saint Sernin is about to build as he traces the new course of Ann Demeulemeester, injecting his approach to fashion as a tool to shape and free one’s presence and appearance,” the brand wrote.

Demeulemeester herself officially stepped away from the brand about a decade ago, but has remained involved in a less formal nature since then. In 2020, Claudio Anonioli purchased Ann Demeulemeester and the creative director at that time, Sébastien Meunier, stepped down. Since then, the collections have been created by an unnamed in-house design team.

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