Luxury brands are still desperately trying to make blockchain happen.

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Luxury brands are still desperately trying to make blockchain happen.
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I was going to ask if companies like Prada really gain much by storing certificates of authenticity (a concept that far predates the blockchain!) on a distributed ledger system rather than some basic, un-sexy centralized database. Then I learned there’s a much funnier issue here: you can’t even check the database yourself! Oh, and as usual, nobody seems to know what “owning” something through a blockchain legally means.

I was going to ask if companies like Prada really gain much by storing certificates of authenticity on a distributed ledger system rather than some basic, un-sexy centralized database.

Then I learned there’s a much funnier issue here:After several rounds of questioning, Aura Consortium’s and Prada’s press teams said I couldn’t yet certify the bag myself, but Prada Group could access the information through an NFC chip inserted in the item.

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