Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
In practically every project I am involved in, across all product and service categories, there is one common theme: The rate of change and disruption is unprecedented.
In the algorithm-driven world we inhabit, the landscape of luxury-brand marketing is undergoing a seismic shift. The era we are entering is one where traditional approaches to luxury branding are being challenged and redefined by Artificial Intelligence . The reality is different: In recent brand audits in fashion, fine watches, UHNW wealth management, luxury automotive and luxury hospitality, most brands were completely generic with their brand storytelling – which means they don’t have a brand story that is distinct.
But when brands have the same story than their peers – often: quality, craftsmanship, materials, engineering, visiting paradise, etc. – and fail to create emotional distinctiveness, they lose the ability to connect with their audience and they don’t give the algorithms and their audiences enough data points to understand which emotional markers the brand has and what exactly makes it distinct.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Luxury Unfiltered: Luxury's hidden value is what defines itLuxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Les mer »
Top luxury campaigns of 2023: Luxury DailyThe roundup features marketing efforts from the likes of Italian fashion label Gucci, Swiss watchmaker Audemars Piguet, German auto brand BMW and U.S. retailer Saks.
Les mer »
Gen X Woman Schools Gen Zers, Millennials on Reality of Being 'Middle-Aged''Before all you little keyboard warriors out there tell me the middle age is 35, I don't subscribe to that,' she said.
Les mer »
42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9.
Les mer »
Luxury Outlook 2020 - Luxury Memo special reportHeading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
Les mer »
Are Donald Trump's Luxury Plane, Yacht, Other Luxury Assets at Risk?The former president must come up with some $454 million today to pay for his civil fraud fine.
Les mer »