LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

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LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA
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Hennessy displaced top-selling U.S. whiskey Jack Daniel’s as the official spirits partner of the NBA, Women’s National Basketball Association, NBA G League and USA Basketball.

The News and Intelligence You Need on LuxuryLVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.

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