Through a multiyear partnership, the Brooklyn Nets and Barclays Center have become Mackage’s first sports team partner, and the brand has tapped Crosby Studios to design interactive installations in the arena.
The idea between Mackage and Crosby was “to show a different angle of something athletes and people look at every day — a locker room,” said Harry Nuriev, founder of Crosby Studios. He said he was inspired to bring sport culture into design, fashion and art by creating an immersive experience through the brand.
She said they chose the Barclays Center since it’s “a world-class venue,” and the Crown Club is a luxury destination for VIPs featuring Michelin star chefs and world-renowned interior design. “It is important as a brand we find synergies with our partners both aesthetically and from a brand pant of view. We believe we can offer our clientele many different brand experiences and our partnership with the Brooklyn Nets and Barclays is a unique opportunity during the holiday season,” she said.
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