The third installment in the “Magic Mike” series danced its way to the top of the box office charts this weekend with a James Cameron doubleheader, “Avatar: The Way of Water” and “Titanic” (yes that “Titanic”), looming close behind.
North American moviegoing tends to come to a halt on Super Bowl Sunday and studios react strategically, often releasing films that are more “female-targeted.” Star Channing Tatum has also had several films perform well in the Super Bowl/Valentine’s Day corridor, including “The Vow,” “Dear John” and “Dog.”Sign up for NBC San Diego newsletters.
“Magic Mike’s Last Dance,” which brought Steven Soderbergh back to the director’s chair, was given a modest theatrical release in only 1,500 theaters. The film starring Tatum as the lovable male stripper and introducing a wealthy benefactor played by Salma Hayek, was made to go straight to HBO Max. But like the “ House Party ” reboot from several weeks ago, Warner Bros.
This latest installment reportedly carried a much bigger production budget, around $40 million, according to entertainment trades. “Titanic” was rereleased in 2,464 domestic locations this weekend, with Paramount handling the North American release and The Walt Disney Co. on the international rollout in 51 territories. All told the film earned $22.3 million globally, with $2 million of that from IMAX screens. “Titanic” has now earned an estimated $2.2 billion globally, maintaining its title as the third biggest movie of all time.
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