Mains Spring 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Skepta confessed he hadn’t eaten in more than a day at a preview of his Mains collection in his Soho studio. It was a little over 24 hours before the artist presented his debut LFW show in the Art Deco confines of London’s Banking Hall, and he was feeling nervous.
There’s a lot riding on the reboot of Mains for the British grime star, currently enjoying a new side hustle as a house music DJ in Ibiza, though he insists he’s already achieved his goals for the label. These included securing a magazine cover ; nailing a cult product ; and concocting an iconic campaign photograph .
A quick recap: Skepta founded Mains in 2017 with support from a major sportswear brand. When that relationship ended, he spent a year or so wrestling back sole control, then negotiated a new deal with Puma. The German sports brand is providing production assistance, and he’s collaborated with them on a sneaker. But the embroidery comes from his own deft hand. He whipped out a sample with the M of the Mains logo traced in beads and rhinestones. “This took me, like, two days.
The collection was inspired by things Skepta wants to wear now, spliced with some Miami references, influenced by a recent trip. He describes his style as “hood luxury.” He explained: “No matter how nice I think I am, I walk into a room and people look at me and they’re like, ‘You’re that guy from the streets.’ Doesn’t matter what I do. So I like to elevate—tracksuit with a shirt and tie.
The denim and leather looks chimed best with the audience at this show, held on a giant Astroturf tennis court in the middle of Banking Hall. His friends were out in force to support: His former girlfriend Naomi Campbell sat front row, just down from Givenchy creative director Matthew Williams and designer Ozwald Boateng, musicians Stormzy and Little Simz, and broadcaster Louis Theroux.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
In Earnest By Byron Lars Spring 2024 Ready-to-Wear CollectionIn Earnest By Byron Lars Spring 2024 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Les mer »