Top American TP Brands like P&G’s Charmin Get “F” Grades in NRDC’s New Report & Scorecard, As More Sustainable Options Enter the Market
Yet America’s top toilet paper maker, Procter & Gamble , resolutely refuses to stop making Charmin with large volumes of pulp from the boreal, despiteto address forest supply chain impacts, and rapidly growing consumer interest in purchasing toilet paper and tissue brands that are not complicit in clearcutting the last forests untouched by industrial logging.
Many major toilet paper brands — most notably, Procter & Gamble’s Charmin — are made almost exclusively from virgin pulp from climate-critical, centuries-old forests in the Canadian boreal. The boreal forest is essential in the fight against climate change, holding more than 300 billion tons of climate-altering carbon —— in its soils, plants, and wetlands. The boreal also holds immense value for Indigenous Peoples and threatened species.
For this year’s Issue with Tissue report and scorecard, NRDC evaluated the sustainability of 60 toilet paper brands. The top three major American tissue makers — Procter & Gamble , Kimberly-Clark, and Georgia-Pacific — earned “F” scores across each of their flagship brands like Charmin, Cottonelle, and Quilted Northern.
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