Bud Light faced a backlash over its campaign with a trans influencer. But a poll finds a majority of American beer drinkers support such campaigns.
Yet of the monthly beer drinkers surveyed by Morning Consult, 53% responded that they had a very favorable or somewhat favorable response to a brand hiring a transgender spokesperson.
Moreover, 61% of regular beer drinkers had a very favorable or somewhat favorable response to brands hiring more inclusive advertising talent. The poll also asked respondents about their political affiliations. Some 66% of Democrats had favorable responses while 49% of Republicans had unfavorable responses.
That said, the results among Republicans were by no means unanimous, despite recent outrage by some who were unhappy about Bud Light's partnership with Mulvaney. About a quarter of those surveyed who identified as Republicans responded favorably to brands hiring transgender spokespeople. 17% this week compared to the same time the previous year, and top marketing executives involved in the Mulvaney campaign at Bud Light and Anheuser-Busch took leaves of absence.
It's not the first boycott conservatives have launched, but it may — at least for now — be more successful than previous attempts. In 2018, conservatives called for boycotts of Nike after it partnered with former San Francisco 49ers quarterback Colin Kaepernick. Despite the noise,
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