Eight days before a Texas teenager killed 19 children and two teachers at Robb Elementary School, the manufacturer of the rifle used in the massacre posted an ad on social media that featured a toddler holding a similar weapon.
, the manufacturer of the rifle used in the massacre posted an ad on social media that featured a toddler holding a similar weapon.
“Train up a child in the way he should go, and when he is old, he will not depart from it,” read the post from Daniel Defense on May 16, the same day the Robb Elementary shooter turned 18. The ad represented the kind of provocative marketing that has helped the Georgia-based gun company become one the largest privately owned firearms manufacturers in the country,"Getting to the shooter himself and containing him is the primary job the law enforcement have in such an emergency," says Robert McCrie, security management professor at John Jay College of Criminal Justice.
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