Makeup may seem to be an oversaturated market, but it’s not when you look at underserved sectors, such as Afro-Latina cosmetics.
She creates affordable, gorgeous, luxurious products that look good on Afro-Latina skin tones.
The pandemic caused lots of headaches for the sisters. Shaira is in charge of product development and the supply chain. A journalist by training, she used her investigative skills to source ingredients and packaging worldwide. It was a balancing act getting shipments to arrive when needed. There were setbacks. Mable is in charge of business development and has found that when setbacks happen, over-communicating is critical.
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