EXCLUSIVE: Malcolm Gladwell and his podcast production company Pushkin Industries have boarded a BBC audio series that tells the story of Elon Musk. Gladwell, who is behind podcasts such as Revisio…
in the U.S. and Canada.
It’s an interesting deal given that the show, which comes from Harvard historian and New Yorker writer Jill Lepore, was originally produced for BBC Radio 4, one of the BBC’s flagship radio stations, but Pushkin will be making it available as a podcast in North America for the first time. The series aims to pierces the cloud of puffery around Elon Musk, who recently once again surpassed Jeff Bezo to become the richest man in the world, to examine a new kind of dangerous and destructive capitalism advanced by techno-billionaires, which Lepore calls “Muskism”.
The podcast series begins with Musk’s obsession with the letter X and its larger meaning and ends with an analysis on Muskism’s impact on global financial markets. Lepore untangles Silicon Valley’s sci-fi roots, the influence of apartheid on the South Africa-born Musk’s early life, and the connection between the history of colonialism and dreams of colonizing other planets.
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