The singer of “La Bachata” and “El Merengue” is preparing to release a new album following the same instinct that took him to the top.
Manuel Turizo photographed by Mary Beth Koeth on September 6, 2023 at Calle Dragones in Miami. Styling by Brandon Nicholas. Grooming by Natasha Smee using Boy de Chanel at Creative Management. Louis Vuitton sweater, coat and pants.“They were scared,” says the 23-year-old Colombian artist. “They told me that I was neither a bachata singer nor Dominican and that I was going to confuse my audience. But that didn’t matter to me because I’m a singer.
“If he wanted to do something with a 100% Latin flavor, this is one of the most iconic genres we have in our music, and we ended up producing merengue,” Turizo adds of the rhythmic hit. “I knew it was a song that had a lot of energy, but I didn’t know how far it was going to go.” “I knew from the very beginning, when it was simply all a dream, that Manuel sang amazingly and that I didn’t want to sing next to him,” Julián explains. “I only wanted to contribute to the project, and from then on, my brother told me: ‘Well, let’s always work together, please. Let’s do this project together,’ and that’s how we began. My first objective will always be Manuel Turizo.
“He was very transparent from the beginning because he wasn’t like, ‘I want to sign you. I’m going to make you famous,’ ” Manuel recalls. “Rather, his proposition was, ‘You have a song that is No. 1 right now in Colombia. I believe that I can help you make that song become No. 1 in all Latin America. We’re going to try to see what happens.’ And everything has been step by step.”
“He isn’t afraid to venture out of his comfort zone and work with artists outside of his genre,” says Maykol Sanchez, Spotify’s head of artist and label partnerships for Latin America and the U.S. Latin market, highlighting that Manuel is “one of Spotify’s biggest Latin artists, with 33.9 million monthly listeners.” “It took me time to gain my team’s confidence because for them this is also a bet; it’s a business and they don’t want to make mistakes,” Manuel says of his diverse sound.
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