“How to“ cooking tutorials don’t need to actually be cookable to become wildly popular on the internet
on her own YouTube channel. “It’s the fake news of the baking world,” says Reardon. The reason it works, according to the food scientist, is that clickbait still has a huge advantage in the algorithm-ruled worlds of YouTube and Facebook.
But the viral hacks aren’t just harmless wastes of time — as both Fox and Reardon warn, some of the suggestions offered in videos from the likes of 5-Minute Crafts and So Yummy are actually dangerous, and could result in real harm if someone attempted to, say, consume bleached strawberries or pour molten caramel on a spinning whisk. In 2019, a woman was sent to the hospital after she allegedly tried a recipe that instructed her to microwave eggs, which.
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