Ashley Benson scored the top post of NYFW, garnering more than1.2 million likes on a single Instagram post, resulting in a total media impact value of $899,000.
Marc Jacobs, Michael Kors, actress Ashley Benson and influencer Camila Coelho were in the winners’ circle when it came to generating media impact value during New York Fashion Week.
Launchmetrics declined to reveal the media impact value of these brands until a later date when it releases an official report when all the fashion weeks are completed. The top post for the week was one of Ashley Benson, the actress and model, thanking Longchamp for having her at their show. It got more than 1.2 million likes on Instagram and had a total media impact value of $899,000.
As for the 92nd Academy Awards, which took place Feb. 9 in Los Angeles, during NYFW, the TV event had a total media impact value of $691.6 million — even though overall viewership was the smallest the awards ceremony ever received. Specifically, the total contribution of social media was $448.5 million, and the total contribution of online was $243.1 million.
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