March Madness with star athletes competing on the biggest stage of the season with their teams, while sponsors are capitalizing on the occasion with NIL deals for standout players.
March Madness is entering its second week with Sweet 16 and Elite Eight games coming up and student-athletes whose teams are in the field will be on their biggest stage of the season as they look to help their teams advance and potentially find themselves receiving lucrative marketing opportunities at the same time.
In the women's tournament, the Iowa Hawkeyes' Caitlin Clark got a deal with Bose and appeared in an ad for their headphones after she appeared in a Buick ad a year ago around the time of the tournament. Nike, State Farm, Gatorade and other brands have also sponsored Clark through NIL deals over the course of her college career as she has become the all-time leading scorer in Division I. This year's men's tournament saw the No.
It's very hard to teach these amateurs that they're not there yet in their career, that they shouldn't worry about that part of their public image, they should be worrying about their performance and not the clothes they're wearing or the clothes they drive," Duffy said.
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